The Marketing of Value, Part 2
By Daniel Wadleigh - 1/4/2008
Establishing perceived value takes great effort when originating a market plan for a not-yet-accepted product or service. This must be done in as risk-free a method as possible. Once you get past start-up and have testimonials to "prove" your value, you can more easily get your price. Whatever addit...
How To Promote Your Online Store
By Denise O`Berry - 1/4/2008
OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key thing to remember as you market your site is "people buy from people, not companies."...
Bedecked by Beaded Baubles!
By Terry Price - 1/4/2008
If you like beads, a beaded necklace is remarkably colorful and can look vibrant around your neck! This type of necklace is very stylish with big bold beads and tiny beads in multiple strands. They coat your neck and are fun and exciting. A beaded necklace doesn`t have to have beads that match, be...
Aim At The Bullseye And Your Online Home Business Will Prosper
By Kirk Bannerman - 1/4/2008
Traffic is one thing, but targeted traffic is everything. You have no doubt seen dozens of offers similar to "10,000 hits
per hour driven to your website!". This type of website traffic
is completely untargeted and will undoubtedly result in a very
low conversion ratio. It`s basically "throw it up...
Jewelry Trends Brief - Fabulous Filigree
By Georgia Hadley - 1/4/2008
Filigree is a classic design element that has recently been revived in the fashion jewelry scene, taking a prominent seat in many designers` winter and spring collections including Argento Vivo and Kendra Scott. Gold, which was the foundation of many fall jewelry lines, has remained popular within t...
Follow Up Letter for Past Customers - Why and How to Write It
By Ladan Lashkari - 1/4/2008
Following up with your past customers is a proven way to make a lot of extra sales. You can simply write a promotional offer about one of your other products in the form of a follow up letter, and then send it to your customers email list. Since your customers have already done business with you and...
Can You Choose Your AdSense Ads?
By Joel Comm - 1/4/2008
AdSense delivers great click-throughs and high revenues for one reason: the ads are targeted to what the user wants. Google`s robot picks out keywords on your page, gets a grip on what your website is about and delivers links that take users to sites that interest them. That`s great news... up to a ...
19 Ways To Attract Higher Paying Clients
By Catherine Franz - 1/4/2008
Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can`t get to first base. If you are one of those and want clients that can pay more and you currently aren`t attracting them, here is a list of 10 barriers that m...
Your Fundraising Letter P.S.: 10 Ways to Write Powerful Postscripts
By Alan Sharpe - 1/4/2008
Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some donors read it first. Some professional writers write it first. Since the P.S. is one part of your letter that you can be confident your donors will r...
The Death of the Loyal Customer
By Wayne Patterson - 1/4/2008
One of my classes in management focused on the repeat customer. The course stressed the importance of the repeat customer to the financial welfare of the business. We spent hours discussing ways to turn ?first time? buyers into repeat customers. This is not a new concept. We?ve all heard the term ?t...
Action: The Only Communications Measure That Counts
By Fard Johnmar - 1/4/2008
The purpose of a communications effort (e.g., advertising, public relations) is to
motivate people to action. If it hasn?t, it has failed. The bottom line is this: action
is the only communications measure that counts. Advertising and public relations can prompt action in different ways. A su...
Workaholism: 4 Universal Laws for Recovery
By Jeff Herring - 1/4/2008
The Rule of Balance There is more to life than work. There are so many other areas of our lives than just work. Spend some time each day and/or week focused on all the other areas of your life. Repeat after me, there is more to life than work. The Rule of 10 This one is a bit controversial, but I`ve...
Digital Macro Photography - Magical Macro Images With Mini Cameras
By Rika Susan - 1/4/2008
Digital macro photography may be the way to go if you are planning to get your products on your website. Digital close-ups will be the quickest and cheapest route to go, but which camera is your best choice for such digital macro photography? Do you need to look at digital SLR cameras, or will you g...
What`s Your Client`s Style?
By Susan Cullen - 1/4/2008
When it comes to effective selling, one simple fact never changes: Selling is a relationship business. You already know all about your company?s products and services ? and you?ve learned the fundamental aspects of the sales cycle. But have you ever asked yourself ? What helps one salesperson d...
Part 3 of 4 - How To Create an Effective Church Ministry Marketing Plan
By Christopher B. Nelson-Jeffers - 1/4/2008
Does your church or ministry have an Evangelism plan? How effective are you at reaching prospective worshippers and members? Here are the four steps you MUST follow if you want to kick-start your growth for the next 12 months ... Step 2 - Know Your Target Audience Perhaps this (and the points that...
What`s The Better Deal: On Making Successful Corporate Choices
By Eric P. Barnes - 1/4/2008
In 2005, your private NON-US company grosses $1 million. Your Fairy Godmother will give your company $10 million. You won`t have to repay the money. You`ll keep 100% equity in your company.
Your alternative is to have our associate take your NON-US company public. They`ll raise money for your...
Listening is Harder Than You Think
By Andrew E. Schwartz - 1/4/2008
Researchers have discovered that most of the daily communicating we do is in the form of listening. It is mainly by listening that we receive the vital information needed to make decisions, perform roles, and cope with the realities surrounding us. It is a little embarrassing or humbling to admit th...
How To Choose a Qualitative Research Market
By John Cashmore - 1/4/2008
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to be studied selected in the first place? New York, London, Paris, Chicago, Los Angeles, San Francisco, Toronto, Bost...
Secret Shopping Facts
By Marcus Peterson - 1/4/2008
Following the rapid growth of the Secret Shopping industry, recent years have seen myths about this job circulating on the internet, local papers and other forms of mass media. If you are a Secret Shopper aspirant, it is imperative that you learn to differentiate between the facts and fiction associ...
The Do`s and Dont`s of Cold Calling
By Kevin McLaren - 1/4/2008
Having your fingernails removed! Many salespeople would rather have their fingernails removed slowly than make a cold call. And it?s no wonder; with the abundant number of resistance-inducing techniques out there, salespeople set themselves up for failure. However, New Business Development is a maj...
Planning Your Successful Career: 15 Ideas
By Etienne Gibbs - 1/4/2008
"Doing a good job is one of the most important ways to move up the ladder", says Dr. Don Bagin, Professor of Communications at Glassbro State College. If you are one of the many people who do a good job consistently but are not noticed by top management, here are some suggestions to help you get on ...
Why Do a Business Plan?
By Alan Boyer - 1/4/2008
To Grow (Catapult) Your Business That`s Why. When it`s in your head it`s not as likely to happen--too much missed. Before becoming an executive business coach, in my previous career as an electrical engineer I discovered some key practical things about business planning that showed me how to explode...
Businesses Need to `Rehumanise`
By Jesse Somer - 1/4/2008
Big companies and corporations have lost the human touch. The question is, when will humanity catch on, or like robotic sheep will we do whatever the business shepherds tell us, no matter how bad we are treated? I am talking from firsthand interaction here. Aren?t you tired of having to talk to mach...
Intentionalize The Coming Year In Three Steps
By Larry Galler - 1/4/2008
Today is the first day of the rest of the year. I hope 2006 is your best year ever in both personal and business terms. While some events are beyond our control, others are clearly within our ability to create the desired outcomes, or at least come close. Here are three steps to help you have you...
Using an Invention Submission Company to Submit Your Invention
By Lisa Parmley - 1/4/2008
You hear them on late night television, newspapers and magazines, even the radio and the internet. The ad goes something like this, ?Hey inventor, call our toll free number and we?ll help you protect your idea and get rich quick?. The question is; should you use an invention submission corporation ...
How to Fire an Employee
By Christoph Puetz - 1/4/2008
One of the most difficult tasks you will face as a business owner will be firing employees. Employees who consistently break the rules, do not perform the functions of their job, or cause difficulties for your business can be a strain on the work environment, your cash flow, and even disrupt your bu...
A Gem-Wise Guide To Buying a Diamond
By Richard W. Wise - 1/4/2008
Who doesn`t love a diamond? Known as the traditional gemstone for an engagement ring, diamonds have steadily risen in popularity since the early 1940s, when Harry Openheimer the president of the De Beers cartel visited New York to meet with Gerold M. Lauck the president of N.W. Ayer, a leading adver...
North Versus South - Ways Of Doing Biz
By Mary Gardner - 1/4/2008
Now that I live in the South, I see how different the social environment is here. It`s friendly and relationships definitely come first when doing business. When I lived in NYC, it was enough to say who you were and who you worked with or for and you`d be accepted on your own merit. So, culturally, ...
Speak to Influence Mini-course; Part 2 of 5
By Gary Horsman - 1/4/2008
This part of the program addresses: 1. Your voice: a musical instrument
2. Banishing non-words.
3. Avoiding embarrassing pronunciation mistakes. 1. YOUR VOICE: A MUSICAL INSTRUMENT When considering the elements that are associated with a musical instrument, we may list the following: Pitch...
Mediation and its Benefits
By Trelian Gada - 1/4/2008
Mediation is an alternative to litigation when disputes arise. Mediation is also known as arbitration. Mediation does not offer any guaranteed or specific results. Mediation is only a means of coming to a decision about a running dispute, keeping the interests of all parties or people in dispute. So...
Resumes and First impressions
By Carole Sue Jones - 1/4/2008
Hunting for a position in a new career field? Trying to take your new education or skills and transform them into a job with a future? I?ve spent the last few weeks working in a placement service trying to help people find that first ?career? job; trying to help them make the transition from studen...
How To Realistically Set Your Fees - Part 3
By Sue And Chuck DeFiore - 1/4/2008
Effect of Benefits
We have previously examined realistic billable hours and the effect of business expenses on your hourly rate. Now we`ll look at the effect of benefits.
Once upon at time, when we were employed, we received a benefits package from our employer. This usually included...
Vision, Mission & Purpose - Are you Guilty of Driving your Business without a Roadmap?
By Megan Tough - 1/4/2008
Are you Guilty of Driving your Business without a Roadmap? For any business to succeed it must know what it is about. It must be able to explain what it is there to achieve, and where it ultimately wants to end up. Unfortunately the majority of businesses can?t describe, or don?t ha...
Chartering a Private Jet Makes Good Business Sense
By Matthew Keegan - 1/4/2008
Chartering a private jet makes good business sense. Let`s explore the reasons why business aviation is thriving even in the face of rising fuel costs. 1. It is safe. Traveling onboard a private jet provides a level of safety not found on the airlines. When you fly private, you are renting the entire...
How to Say "No"
By Steve Kaye - 1/4/2008
Rejection hurts. No one likes to give it or to receive it. We all wish we could live in a world where everyone said "yes." And yet sometimes you have to say "no." Here is how to say "no." > Be Courageous Some people feel afraid to say "no." They may either expect a hostile reaction or
they want to ...
How To Build Trust and Sell More Products!
By Stephen Pierce - 1/4/2008
If the headline is what gets them there, then it`s the *proof* that keeps them there. Follow closely... - A powerful headline is 10% what you say and 90% what you prove.
- Headlines can simultaneously create curiosity and skepticism.
- Until proven otherwise, your headline is an empty pro...
Employees, Get Used to Working under Surveillance
By Alexandra Gamanenko - 1/4/2008
Let`s face it. Monitoring employees` e-mail, tracking their Internet use, logging everything done at keyboards has become the norm in Corporate America. With computer monitoring software so cheap and easy-to-apply it`s no wonder that workplace surveillance becomes more and more widespread. Here are ...
Extreme Makeover ? Small Business Edition
By Jeanna Pool - 1/4/2008
Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves. After awhile, they realize that what they did is unprofessional, it doesn`t work, it`s not what they want, it`s not what they need, it`s ugly, or t...
How to have Maximum Interview Confidence
By Michael Soliatis - 1/4/2008
Do you have butterflies in your stomach when you go for interviews? It?s hardly surprising when the outcome is so important to your future life and prosperity and that of your family and loved ones. You?ve already laboured over writing your resume and now you must face the prospect of an interview. ...
Train to Learn to Win
By Dan Collins - 2/12/2007
Aligning your training to learning and matching your business goals is the ideal way to increase your business wealth. In 2004, 50 billion dollars were invested in training in the United States. It?s clear that smart companies invest in their people in an effective way to broaden an individual?s hum...
The Convertible Craze Brightens The Future Of Equities
By James Marriott - 2/4/2007
Convertibles are stealing the show with their safe investment image in today`s “protective” market. They seem to be overshadowing the stocks and bonds, and this holds true for the mediocre issuers.
A convertible bond, as the name suggests, can be converted into a company`s common stock...
Managing Your Finances During a Crisis
By Holly Bentz - 1/29/2007
All tsunamis, hurricanes and medical atrocities aside, there?s more to crisis proofing deadly and financial catastrophes. In the realm of protecting one?s family from the devastation of financial dire straits, a simple plan starts with a budget. If only the American family learned to spend significa...
Discovery Procedures for Building Effective Management Systems
By Chris Anderson - 1/28/2007
Part One in a Five Part Series
Imagine what a professional football team would be like without a regimen of practice drills? Now take away their playbook and player statistics. What you have in this extreme scenario are highly talented (and perhaps overpaid) individuals participating in organized ...
Creativity Is King In Business
By Kirk A Larson - 1/24/2007
In my last article, ?The Reality of Buying Wholesale,? we looked at some of the controls that the largest companies in the consumer goods market place on their distribution channels. As we learned, some of these companies make it impossible for the small, start-up online retailer to obtain their mer...
10 Mistakes That Reduce Profitability
By Dr. Rachna D. Jain - 2/13/2006
In my professional experience as a sales and marketing coach/consultant, I`ve had the opportunity to work with a number of small business owners on various issues related to sales and marketing. The owners who are struggling to keep their businesses afloat tend to engage in some, or all, of the foll...
Maybe the Strongest PR on Planet Earth?
By Robert A. Kelly - 2/7/2006
Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to achieving their managerial objectives.
And strong when they do something positive about the behavior...
Office Politics
By Kevin Hobbs - 2/3/2006
Office politics! It?s just another way of saying: ?The employees are not getting along!?
When so much of a company?s success depends on the employees? ability to work together as a cohesive team, it is critical that people understand and appreciate the differences in each other.
Symptoms of Of...
What? Home Business??
By John Cordice - 1/31/2006
Today?s world is accelerating at a pace never seen before, and there seems to be a lot of things people forgot about?
Home Business? Hmm? sounds like a lot of trouble, a lot of work. With a job you don?t need to worry about anything. Just do your job and get paid.
Now let?s think about what?s wr...
Managerial Survival Key
By Robert A. Kelly - 2/2/2005
For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives.
Which strongly suggests that, if you haven?t already done so, you may wish to employ a set of tools that will...
The Best PR Has to Offer Managers
By Robert A. Kelly - 1/16/2005
How cool is this? You?re a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your key external stakeholders to your way of thinkin...
|
